Generative AI for Sales Professionals Masterclass
This course has a special discounted price of $150 for University of Sydney Alumni. Register for an alumni discount now.
Overview
Generative AI is changing the way sales professionals work: you need a way to stand out from the crowd. Learn how to craft compelling copy, support your business intelligence gathering, and find opportunities to deepen your AI-enabled relationship with clients.
What you'll learn
By the end of this course, you will be able to:
- Describe generative AI, including capabilities and limitations.
- Identify suitable use cases for generative AI in the sales process.
- Use prompt engineering with tools like ChatGPT and Midjourney to create useful outputs.
Sydney Executive Plus
Content
- Understanding generative AI
Discuss the technology that enables generative AI with confidence. - Create value for your clients
Increase productivity and deepen relationships with AI. - Improve your EDMs
Use the latest generative AI platforms to get the best results. - Optimise your time
Learn how to create efficient, AI-augmented workflows.
TThis course is for professionals who work in sales and business development.
Online, two-hour interactive workshop.
Materials
All course materials are provided electronically. After enrolment, you will receive an email from Sydney Executive Plus with all the instructions you need to access the course materials and communications platforms. Read more about Sydney Short Courses delivery modes.
Understanding of business/organisational process and B2B sales.
All courses must be paid in advance of commencing your course. We accept the following payment methods:
- Mastercard
- Visa
- American Express (only available for enrolments made through the Sydney Short Courses website)
- Electronic Funds Transfer (for company invoices only)
- Journal Transfer (for University of Sydney Staff only)
Please see our Payment Options for further information.
I have enrolled in a Sydney Executive Plus course, what happens now?
Once your enrolment has been processed, you will receive the following emails:
- Enrolment confirmation: you will receive this immediately after your enrolment has been processed.
- Tax invoice: the payer of your enrolment will receive this immediately after your enrolment has been processed.
- Course reminders: you will receive emails from Sydney Executive Plus in the lead up to the course starting. These include information about the course and the schedule for online live sessions (but don't worry, there's no pre-reading).
- Course materials: if you are enrolled in a sprint, you will get access to the online sprint hub the Monday before the sprint begins. If you are enrolled in a masterclass, all materials will be provided to you in the session.
- Live session links: you will receive reminder emails the day before and the day of each live session containing the meeting link and meeting ID. If you are enrolled in a sprint, these links are also included in the sprint calendar.
If you haven’t received any emails from Sydney Executive Plus, please check your junk/spam folder and add executive.plus@sydney.edu.au to your safe senders list.
Sessions
| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 28 Jan 2026 | 10am - 12pm (UTC+11:00) | via Zoom - Online |
Upcoming classes
Online
| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 28 Jan 2026 | 10am - 12pm (UTC+11:00) | via Zoom - Online |
