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  5. Brand Leadership Sprint

Brand Leadership Sprint

Unlock the power of brand for organisational success in today's digital era.
Course type
Microcredential

This course has a special discount for University of Sydney Alumni. Register for an alumni discount now.

Overview

In our digital world where consumers face an overwhelming number of decisions, leaders must understand how brand is one of the most valuable assets for their organisation.

This course will allow you to master the power of brand identity, the importance of trust, and using storytelling to position yourself as a brand leader.

What you'll learn

By the end of this course, you will be able to:

  • Understand the makeup of brands and their impact on organisations.
  • Describe the importance of brand value and trust for an organisation.
  • Identify the features of good brand storytelling, including brand archetypes.
  • Apply key elements of brand strategy related to positioning and consistency.

Sydney Executive Plus

Delivered by Sydney Executive Plus in partnership with Interband, you will learn the fundamentals of building a memorable and trustworthy brand from leading thinkers and industry experts.
Learn more about the sprint

Aims

The Brand Leadership sprint will help you understand the history and essence of branding, the impact and power of brand identity, and the importance of building trust. This course will also teach you how to use storytelling in positioning yourself as a brand leader.

Content

  • History of brands and brand theory.
  • Brand valuation and trust.
  • Brand positioning and archetypes.
  • Brand consistency and execution.

This course is suitable for senior executives, leaders, and managers looking to increase their knowledge of brand strategy and value.

This course will be delivered online via self-paced modules and livestreams over two weeks.

Materials

All course materials are provided electronically. After enrolment, you will receive an email from Sydney Executive Plus with all the instructions you need to access the course materials and communications platforms.

Understanding of business/organisational process and leadership.

The final project requires participants to reflect on concepts and skills learned throughout the sprint, considering how they might be applied to real-world situations.

Participants are encouraged to think about their project in relation to their own organisation or experience, but this is not mandatory.

Upcoming classes

No classes are available.